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SINGER Partners with ASUS to Introduce 14th Generation ROG and ZenBook Laptops in Sri Lanka

In an exciting development for tech enthusiasts across the island, SINGER, the premier retailer of electronics and home appliances, has extended its partnership with global consumer electronics manufacturer ASUS. Together, they introduced the 14th Generation line-up of Republic of Gamers (ROG) and ZenBook laptops for the first time in Sri Lanka. This unveiling celebrates cutting-edge technology and innovation, merging SINGER’s commitment to quality and customer satisfaction with ASUS’s pioneering innovation.

The event showcased three exciting and unique laptop devices: ASUS ROG Strix SCAR 18, ZenBook 14 OLED, and ZenBook DUO (2024). These laptops now join SINGER’s wide portfolio of offerings to its clientele in Sri Lanka.

Mahesh Wijewardene, Chief Executive Officer of Singer Group of Companies, expressed his excitement, stating, “We are thrilled to collaborate with ASUS to introduce the latest 14th Generation ROG and ZenBook laptops to the local market for the first time ever. This launch signifies a significant milestone in our commitment to providing the most advanced and innovative technology solutions to our customers. By introducing these cutting-edge laptops, we not only offer access to top-tier gaming and computing experiences but also empower Sri Lankans to explore new horizons of creativity and performance. We believe this collaboration will set new benchmarks in Sri Lanka’s technology landscape and further strengthen our position as a leader in the consumer electronics and digital products market.”

The 14th Generation Republic of Gamers (ROG) series introduces the Strix SCAR 18, the first 18-inch ROG laptop, featuring the state-of-the-art mini LED ROG Nebula HDR Display. Tailored for gaming excellence, these laptops boast the Intel® Core™ i9 processor 14900HX and configurations up to an NVIDIA® GeForce RTX™ 4090 Laptop GPU with 175W max TGP. Advanced cooling solutions ensure unparalleled performance.

The ZenBook series also receives an update with the ZenBook 14 OLED (UX3405), setting new standards for ultra-portable laptops. This Intel Evo™ Edition powerhouse features a 75 Wh battery, Intel Core™ Ultra 9 processor, Intel Arc™ graphics, and a suite of connectivity options, alongside a vivid 3K ASUS Lumina OLED 120 Hz touchscreen and premium audio components. The ZenBook DUO (2024) UX8406, the world’s first ultra-portable laptop with dual 14-inch 3K 120 Hz OLED touchscreens, offers unparalleled multitasking capabilities and mobility in a compact form factor.

Backed by a 2-year international warranty, these laptops underscore the commitment to delivering cutting-edge technology, reliability, and customer satisfaction.

SINGER, a household name in Sri Lanka for over a century, has been at the forefront of providing the latest in technology and electronics to its consumers. The partnership with ASUS underscores SINGER’s dedication to delivering cutting-edge technology solutions.

The newly launched ASUS laptops are now available at SINGER Plus and SINGER Mega stores throughout Sri Lanka, as well as online through the SINGER web store.

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